About Us

At Babies.co.nz family is in our DNA. We know how totally, utterly, and brilliantly life-changing babies can be; that's why, since 1998, Babies.co.nz (then known as diapers direct) have been doing what we do best - making life easier for parents.

Babies Nz was created with the goal to make parent’s lives easier and kid’s lives more fun. We showcases a variety of products and brands – from baby furniture, strollers, car seats and toys. With a strong reputation in specialism, quality, safety and innovation in our products, we also match that with excellent services for mothers, mothers-to-be, babies and young children. Parents need more than products, they need information. We take pride that we’ve got the products and people to assist you in this rewarding experience, called parenting.


We have been working continuously to reimagine the shopping experience, and our exceptional, well-trained and Child Restraint certified staff at our showroom, which is located in East Tamaki – Auckland.


We’re of course online as well, and we’re online often. Our LiveChat service is available during our working hours to make it easier for our website visitors to reach our support team. We will continue to offer our customers the best brands, best choices at the best prices. Whether you need a car seat, or a stroller, or a cot you will find it at Babies.co.nz.


If you shop online from the comfort of your home, or on your smart phone while you’re on the go, we promise you that you will find everything your baby needs under one roof at babies.co.nz. Every now and then a new product comes on the market, so if it’s not on our store please let us know.


Thank you for visiting Babies.co.nz and being part of our story.