Aden + Anais is the brand that turned the humble muslin swaddle into a global phenomenon. Founded in 2006 by Australian mum Raegan Moya-Jones — who couldn't find the muslin wraps she'd grown up with anywhere in the United States — aden + anais brought the Australian tradition of cotton muslin to parents around the world, and hasn't looked back since. Today the brand is available in 65 countries and is the standard by which all muslin swaddles are measured.
The magic of aden + anais starts with the fabric. Their muslin is lightweight, breathable, and has a natural give that makes it perfect for swaddling — allowing air to circulate around your baby's body to help regulate temperature without the risk of overheating. And the more you wash it, the softer it gets. Each swaddle is generously sized at 120 x 120cm, making it easy to achieve a secure, comfortable wrap at any stage.
Versatility is another hallmark of the brand — a single aden + anais swaddle can do the job of a stroller cover, nursing cover, burp cloth, tummy time blanket, change table cover, and portable crib sheet. Add to that the brand's signature modern prints and beautiful presentation, and it's easy to understand why aden + anais swaddles are one of the most popular baby shower gifts around.
At Babies.co.nz we stock a carefully selected range of aden + anais products. Shop below with Price Match available and 5% back in Rewards on every purchase.