Soft Plush Toys

Every little one deserves a first friend. Soft, huggable plush toys and comforters offer cuddles, reassurance and a sense of security — the trusted companion for nap times, car trips and big new adventures. Beautifully soft and endlessly loved, they're one of the most treasured baby gifts you can give.

Our range is chosen with safety front of mind — embroidered features instead of small parts, and gentle, washable fabrics that stand up to years of cuddles. You'll find much-loved brands like Manhattan Toy, Chicco and Skip Hop. Many comforters double as teething toys or gentle sleep companions, and for cuddly friends that clip on the go, see stroller toys.