Chicco (pronounced "kee-ko", after founder Pietro Catelli's firstborn son Enrico) has been making life easier for parents since 1958. Now present in more than 120 countries across six continents, Chicco is one of the most recognised and respected baby brands in the world — built on a simple philosophy: that great products come from truly understanding how babies grow and what families actually need.
At the heart of Chicco's approach is the Chicco Observatory, their expert research and development centre based in Como, Italy. Here, doctors, paediatricians, child educators, and parents collaborate to study every phase of a child's development — from newborn to toddler — and translate those insights directly into product design. The result is a comprehensive range of baby gear that covers virtually every aspect of early parenthood, from car seats and strollers to highchairs, feeding products, carriers, and nursery essentials.
Chicco car seats are particularly well regarded for their intuitive installation and robust safety engineering, including a dedicated in-house crash test laboratory. Their stroller range runs from compact, lightweight models through to full travel systems, and many models are designed to work seamlessly together as your child grows. Beyond travel, Chicco's feeding range — including bottles, sterilisers, highchairs, and the popular Boppy feeding pillow — rounds out a brand that genuinely covers you from day one.
At Babies.co.nz we stock a carefully selected range of Chicco products. Shop below with Price Match available and 5% back in Rewards on every purchase.