Haakaa is one of New Zealand's greatest baby brand success stories — born right here in Aotearoa and now loved by breastfeeding mums in over 60 countries around the world. What started with a simple idea — a silicone breast pump that required no batteries, no cords, and no complicated parts — turned into one of the most talked-about breastfeeding products on the planet. If you've spent any time in a new parent group online or at a coffee group, chances are you've heard someone mention their Haakaa.
The original Haakaa silicone breast pump works by gentle suction, attaching to one breast while your baby feeds from the other to collect let-down milk that would otherwise be lost. It's quiet, compact, and incredibly simple to use — which is exactly what you need in those early weeks when breastfeeding is already a steep enough learning curve. The Generation 3 range expanded on this with a wider neck, a removable suction base for stability, and a sealing lid for storage.
Beyond the iconic pump, Haakaa has grown into a full range of thoughtfully designed breastfeeding and baby products — including milk storage bags, nipple shields, breast shells, soothers, baby food pouches, and more. Everything is made with food-grade silicone or BPA-free materials, and designed with the same philosophy that made the brand famous: simple, practical, and genuinely useful for real parents.
At Babies.co.nz we stock a carefully selected range of Haakaa products. Shop below with Price Match available and 5% back in Rewards on every purchase.