Playgro Baby & Toddler Developmental Toys NZ

Playgro has been creating infant developmental toys from their Melbourne home base for over 30 years, and today distributes to families in more than 55 countries worldwide. The brand was built on a simple but powerful belief — that play is the most important work a baby can do, and that the right toy at the right stage can make a genuine difference to how a child grows, learns, and discovers the world around them.

Every Playgro toy is designed with a specific developmental purpose in mind. From newborn sensory rattles and soft activity books that stimulate sight, sound, and touch in those first weeks, through to teethers, activity gyms, bath toys, and stroller attachments for older babies — the range is carefully mapped to the key milestones of the first two years of life. The brand's signature characters, including Penny, Clip Clop, Cleo, Tamika, and Roary, guide parents to the right product for their baby's age and stage.

Playgro takes quality and safety seriously. Every single toy in the range is 100% tested to worldwide safety standards and is non-toxic, phthalate-free, lead-free, and BPA-free — so you can hand them straight to your bub with confidence. The range is also priced accessibly, making Playgro one of the best value developmental toy brands on the market for everyday play.

At Babies.co.nz we stock a carefully selected range of Playgro toys for babies and toddlers. Shop below with Price Match available and 5% back in Rewards on every purchase.