Bobux has been designing shoes for little feet since 1991, when New Zealand founders Chris and Colleen Bennett created the world's first all-leather soft sole for their daughter. What started as a simple desire to do better for their child has grown into one of the world's most respected children's footwear brands — and one that Kiwi parents have trusted for over 30 years.
Bobux's unique "Stage not Age" design approach means every shoe in the range is built around how children's feet actually develop — not just how big they are. Working closely with paediatric podiatrists and movement scientists, Bobux creates shoes that support healthy, natural foot development at every stage — from soft soles for newborns right through to structured footwear for confident walkers and beyond.
The range spans the full journey: Xplorer soft soles for crawlers and early standers, Step Up shoes for first walkers, and the i-Walk and Kid Plus ranges for toddlers and kids on the move. Premium materials and rigorous quality control ensure optimal fit, comfort, and breathability at every size and stage.
At Babies.co.nz we stock a carefully selected range of Bobux shoes for babies, toddlers, and kids. Shop below with Price Match available and 5% back in Rewards on every purchase.