Haakaa is one of New Zealand's most successful baby brand exports — born in Aotearoa and now used by breastfeeding mums in over 60 countries. The brand built its reputation on a beautifully simple idea: a silicone pump that collects let-down milk from the non-feeding breast using nothing but gentle suction. No cords, no batteries, no noise.
The range has grown significantly since those early days, and choosing between the original pump, the Ladybug collector, the Shell wearable, and the Generation 3 isn't always obvious. Here's everything you need to know.
Browse the full Haakaa range at Babies.co.nz →
The Haakaa Silicone Breast Pump — The Original
The Haakaa Silicone Breast Pump with Suction Base is where it all started. Squeeze the base, position it against your breast, release — and let-down milk that would otherwise soak a breast pad is collected instead. Available in 100ml ($25.95) and 150ml ($28.95), with a suction base that keeps it stable on any flat surface between uses.
Best for: Mums who want to actively collect let-down milk during feeds at home.
Haakaa Generation 3 — The Upgrade
The Haakaa Generation 3 Silicone Breast Pump — 250ml ($34.56) improves on the original in three meaningful ways — a wider neck for easier cleaning and pouring, a removable suction base, and a sealing lid so you can store milk directly in the pump body without transferring to another container. The Gen3 is also compatible with bottle teats so expressed milk can be fed to your baby directly from the pump — no extra bottles needed.
Best for: Mums who want more capacity, easier cleaning, and the convenience of feeding directly from the pump.
Haakaa Shell Wearable — Hands-Free Collecting
The Haakaa Shell Wearable Medical-Grade Silicone Pump sits inside your bra and collects let-down milk hands-free and discreetly under clothing. Available in 75ml ($29.99) and 120ml ($31.99).
The Shell is passive — it collects let-down that occurs naturally during feeds. It doesn't actively express milk the way an electric pump does.
Best for: Mums who want a discreet, hands-free option when out and about or at work.
Haakaa Ladybug — Passive Milk Collection
The Haakaa Silicone Ladybug Milk Collector is the most compact option in the range — designed to sit inside your bra and catch let-down milk passively. Available in 40ml, 75ml, and 150ml — sold in 2-packs.
Pump vs Ladybug — the key difference: The pump creates active suction when squeezed against the breast and can draw milk out even when you're not feeding. The Ladybug is purely passive — it catches what flows naturally during feeds. If you want to actively collect, choose the pump. If you mainly want to save milk that would otherwise be lost to a breast pad, the Ladybug is simpler and more discreet.
Best for: Mums who leak between feeds and want to save that milk rather than lose it.
Quick Reference
| Product | How It Works | Hands-Free | Capacity | Price from |
|---|---|---|---|---|
| Original Pump | Active suction | No | 100–150ml | $25.95 |
| Generation 3 | Active suction + lid | No | 250ml | $34.56 |
| Shell Wearable | Passive, worn in bra | Yes | 75–120ml | $29.99 |
| Ladybug | Passive, worn in bra | Yes | 40–150ml | $53.95 (2pk) |
New Mum Starter Pack
Not sure where to start? The Haakaa New Mum Starter Pack ($52.11) includes the original silicone pump with suction base and a flower stopper — the most practical and most gifted Haakaa combination for new breastfeeding mums.
For a full comparison of breast pump types — manual, electric, and wearable — read our Complete Breast Pump Buying Guide →
